Listing Appointment Presentation
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Listing Appointment Presentation
21 Give seller an overview of current market conditions and projections
22 Review agent's and company's credentials and accomplishments in the market
23 Present company's profile and position or "niche" in the marketplace
24 Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds
25 Offer pricing strategy based on professional judgment and interpretation of current market conditions
26 Discuss Goals With Seller To Market Effectively
27 Explain market power and benefits of Multiple Listing Service
28 Explain market power of web marketing, IDX and REALTOR.com
29 Explain the work the brokerage and agent do "behind the scenes" and agent's availability on weekends
30 Explain agent's role in taking calls to screen for qualified buyers and protect seller from curiosity seekers
31 Present and discuss strategic master marketing plan
32 Explain different agency relationships and determine seller's preference
33 Review and explain all clauses in Listing Contract & Addendum and obtain seller's signature
The Appointment to Get Business
The listing presentation starts the moment you set the appointment with your potential clients, Once you’ve got a meeting, it’s time to start growing rapport with your potential sellers, while educating them and showing your value.
Ideally, through initial Q&As, you already know a few of the home owners’ goals. If you don’t know their motivation, you’ll want to prepare more probing questions for your meeting. Provide your client with a complete CMA on their house. Send it to them before your meeting so they can review it at their leisure, but be prepared to present it in full at your meeting as well.
Watch the Tutorial Video
Real Estate Training: How Real Estate Agents Wow At Listing Presentations Part 1 - Viewing Time is 4:43 minutes.
Real Estate Training: How Real Estate Agents Wow At Listing Presentations Part 2 - Viewing Time is 4:28 minutes.
Real Estate Training: How Real Estate Agents Wow At Listing Presentations Part 4 - Viewing Time is 4:27 minutes.
Real Estate Training: How Real Estate Agents Wow At Listing Presentations Part 5 - Viewing Time is 5:56 minutes.
Real Estate Training: How Real Estate Agents Wow At Listing Presentations Part 6 - View Time is 5:13 minutes.
Real Estate Training: How Real Estate Agents Wow At Listing Presentations Part 7 - Viewing Time is 3:53 minutes.
Real Estate Training: How Real Estate Agents Wow At Listing Presentations Part 3 - Viewing Time is 4:44 minutes.
