Entering Property into the MLS
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Promoting and Marketing the Property
Promoting and market property relates to how you will market, advertise and expose your product or property. If you take the right product at the right price, and you promote it well, then you should attract buyers. Sellers will see you as the expert when you sell homes fast and at market value. Each “saleable” listing should be viewed as a future benefit for your business. Without the right blend of effective marketing, you may never achieve your clients’ goals. It all starts with the photos, the description or script which paints a picture and gives the reader a virtual tour, and entices them to actually view the property. I would suggest that you syndicate or market your product online, participate in video, share your listing through the proper social channels, and utilize your database of buyers and the MLS. You should market the property up to the day that they close just in case the deal falls through.
Entering Property in Multiple Listing Service Database
78 Prepare MLS Profile Sheet -- Agents is responsible for "quality control" and accuracy of listing data
79 Enter property data from Profile Sheet into MLS Listing Database
80 Proofread MLS database listing for accuracy - including proper placement in mapping function. This is a very important step because as an Agent, you can be sued by your client if information regarding the property is advertised inaccurately.
81 Add property to company's Active Listings list
82 Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form within 48 hours
83 Take additional photos for upload into MLS and use in flyers. Discuss efficacy of panoramic photography
It's Time to Market and Advertise the Property
When searching for a buyer, the real estate sales agent’s duties include marketing the property. Marketing might involve preparing fliers, creating a virtual tour, installing a for-sale sign, advertising on the Internet and in print. The listing agreement often governs the extent of the advertising.
A client may pay more for additional marketing services if they wish. The agent’s duty is not necessarily to personally locate a buyer but to reach out to agents who have qualified buyers.
Watch the Tutorial Video
How to Enter a Listing into the MLS. Viewing Time is 1 Hour.
